How To Improve Your Search Engine Ranking

Mark Knowles — Sun, 09 May 2010 20:33:22 +0000

How To Improve Your Search Engine Ranking By Building a Link Wheel Using Automatic Software

Most people attempting to market a product or service on the Internet are faced with an issue. A big issue – generating search engine traffic to their web pages through search engine rankings.

My most favorite way – which is often ignored by the Internet marketing and make money online brigade – is to write decent content in the first place. I am slowly learning why this is often ignored, but the writer in me feels obliged to turn out decent content when putting metaphorical pen to paper. Combine this with a large amount of incoming links and you are well on your way to success.

Link Wheels

Link wheels are one of the most effective ways of building backlinks to your webpages, but they can be extremely time consuming. I am going to assume a level of knowledge on your part in this article and take is as read that you already know how to create incoming links, you have researched and know the anchor text you are targeting and are familiar with both a computer and the Internet.

When I promote a webpage, I want multiple pages ranking on the first page of the search results for multiple related terms on multiple search engines and I am going to show you how to do that using a pretty complex, automated link wheel building system. Go ahead and tell me it is overkill – I don’t care. If you want multiple pages ranked for multiple terms on the first page of the results on multiple search engines – follow these instructions. Or pay me to do it for you using my link building services. This will improve your search engine rankings and increase your organic search traffic.

First of all – what is a link wheel?

This is a graphical representation of a link wheel

Basic Link Wheel

What you have is your money site in the middle of the wheel, and as you move out from the money site, there are quality sites pointing at your site which also link to each other. We are going to go a number of steps further than this with more sites pointing at those sites and everything interlinking. But – at the centre of the wheel – and the ultimate goal – is your money site.

This is how to go about building a wheel similar to this one with as much automation as possible. It is not possible to completely automate the process, and – sorry to say – you are going to have to do some work. But, these are a few tools that will cut the workload down to a reasonable level.

Step One

Build at least five “Web 2.0” sites linking to your site. I hate the term “web 2.0” as it is just marketing bullshit, but – for want of a better term, this will suffice. Hubpages would be included as a “web2.0” property, and any number of the free blogging platforms such as blogger or wordpress.com would also count. Basically, any shared site where a lot of other people come and post content would count. Build them using quality content that adds some value. Do not simply dump copied content.

This is a brief list of five, and there are no shortage of these sites around – there is a list with more here – free blogs.

I recommend varying the sites you choose to do this step for as much as possible to avoid leaving an obvious footprint. I also recommend setting up a new account with a different user name and email address each time. That will not be so practical at hubpages and a few other sites, but you can do this at most of the free blogging sites.I will discuss leaving a footprint in more detail further in.

So – you now have your money site and 5, “web 2.0” pages linking to your money site. Use anchor text in the links to your money site based on the keywords you are targeting. You can – if you wish – build more than 5 of these sites, but I suggest starting with 5 and if the keywords you have targeted are highly competitive, you may need to come around and do a second pass, repeating the steps here.

First Tool – Article Spinner

Using an article spinner to create unique content on these sites is the easiest way to begin. You will need one, 400 – 500 word article that is 100% unique. You can either write it yourself – or buy an article form any number of freelance writers. Now – buy this tool – The Best Spinner. You will then be able to produce a vast amount of similar, but unique articles – five of which you will use at these web 2.0 sites.

Google have accidentally created an entire business around this subject. Article spinning – some of which produces horrendous garbage – is the bane of any article marketers existence. Many a time I will find an article I have written that has been put through a spinner or multiple translations through several languages – all to produce unique content to use for link building.

What a pain in the ass this is – I hate it – absolutely detest it. But – I need to create incoming links and this is the most time and cost-effective way of producing the content – so – go buy an article spinner. If not this one then another. You are never going to be able to produce several hundred unique articles fast enough any other way. And you are going to need a lot.

Either way – this is absolutely the best I have found so far. $7 up front as a trial and the $77 per year make this thing absolutely the best value article spinner on the web. It is learning all the time, and every time you – or any one else – adds a synonym to the database, it grows.

Buy it here – The Best Spinner

Building the Web 2.0 Pages

So – now you have several hundred versions of your original article, use five of them to create pages at five of the sites you have decided on. I will use the five I listed as an example. Hubpages is extremely good as a first line of link building and you can also link these five sites together.

So – let’s say you start by using hubpages, and add a link back to your money site. Now – add a another article to blogger with a link to your money site and the hubpages article. Now add a page at wordpress.com with a link to the hubpage and your money site; now a page at Squidoo with a link to your money site and the wordpress page, now an article at ezine articles with a link to your money page and the Squidoo lens.

So – you are getting the picture. All the sites link to your money site, and interlink with each other. I suggest – and I will go into this in more detail – that if you are using adsense to monetize your main site – you do NOT sign up and use the revenue sharing possibilities with adsense at any of these secondary sites.

Step Two – Create multiple links to your money site and these web 2.0 pages using OneWay Links

OneWay Links is a blog network that allows you to post multiple instances of spun articles (The Best Spinner will produce them for you) to create more links to your sites. I suggest a link to your main site along with random links to you web 2.0 pages – all using the anchor text you are targeting. What you need to do is give them access to a self hosted wordpress blog of your own, and they will add posts with outgoing links.

Simple, almost completely automated once you have created the articles and will generate hundreds of links to your money site and secondary pages. It is not practical to try linking these together, but – that does not matter. They are all on widely diverse IP addresses spread all over the world. Link them all to your money site using the same anchor text.

People keep telling me that it is vital to mix the anchor text up. Do not worry about this, because you will naturally generate some organic links and accidental links that will do this for you; you will naturally find secondary keywords that you want to rank for; and another piece of software in this list will take care of this issue for you anyway. Regardless, 1WayLinks is absolutely worth the money – $47 per month.

Buy it here – OneWay Links

Step Three – Create another three or more levels of links using BRUTE FORCE SEO

This is perhaps the most powerful SEO tool I have ever used. On it’s own it is stunningly powerful, but we are going to use it to promote, not only our money site, using the anchor text we are after, but the web 2.0 properties as well. EVO II is going to do the following with very little work on your part.

The BRUTE FORCE SEO Link wheel

Create websites using article content provided by you, or sourced by the software at the same time providing powerful links in these websites pointing back to your money site.
Promote your articles to the top Article Directories on the Internet.
Provide links on the top social bookmarking websites on the Internet.
Submit your RSS feeds and your new sites RSS feeds to the top RSS Aggregators on the Internet while at the same time, mashing your new URL’s and existing RSS feeds
Promote these new feeds to the top RSS aggregators on the Internet.
Promote your links on the top Video Directories on the Internet.
Put your links on extremely powerful High Page Ranked Websites on the Internet, while at the same time, blending these high page rank account URL into new RSS feeds and
Promote these new RSS feeds to the top RSS Aggregators, providing your money site powerful 1 2 and 3, one way links

First – use EVO II to add links to your money site. EVO II will give you a list of links it has created. Keep them for a later stage. Then use it to promote your second tier web 2.0 properties and keep the list it produces. This will have then built three or more layers of links all separate and unrelated to the previous layers. I love this thing and it has paid for its – rather high – cost over and over. $157 a month and worth every penny

Buy here – BRUTE FORCE SEO

Step Four – Create thousand of links from social bookmarking sites using Bookmarking Demon

Bookmarking Demon is an automated way of setting up and adding links to a massive array of social bookmarking sites. You can set up dozens of user accounts at literally hundreds of social bookmarking sites, and them automatically add links to your own pages. Once you have created multiple accounts at multiple sites, start submitting all of your links into Bookmarking demon. Add the following links in to disguise what you are doing:

Your money site – all pages
Your web 2.0 pages
All OneWayLinks blog posts that link to your money site and web 2.0 pages
All Links and RSS feeds that EVOII has created.

Bookmarking Demon will now submit all of these randomly to any number of social bookmarking sites. Last step – Ping all the bookmarks that bookmarking Demon has created.

I am not going to feed you a line – this is an absolute bastard to learn how to use. But – once you have mastered it, you can create thousands of links. The trick is to not add too many links to the same domain using the same text. But – this is not an issue – you now have hundreds, if not thousands, of different domains to link to – all of which lead – eventually – back to your money site. It is inexpensive – a one off payment of $147 with free updates for life. It is slowly becoming easier to use, and this is the closest step to spammer behaviour in the process because it generates thousands of links – but they are well disguised. Once again – worth the money.

Buy here – Book Marking Demon

Dominating a search term

If you want to dominate a search term, or attack a keyword that has high levels of competition – this is the way to do it. I have been using this technique successfully for some time now and have hands on experience with all this software.

The only one that has caused me any issues is Bookmarking demon because it is so complex, but it is worth taking the time and trouble to learn how to use. This software can be largely left to its own devices once you have set it up. BRUTE FORCE SEO is absolutely the best piece of software here and will actually work all on its own if your niche is not so competitive. 1WayLinks is inexpensive and of course Bookmarking Demon can also be used on it’s own, but I have found combining them to be very, very effective.

What you are creating here is a three to seven-level link wheel to your money site, a three to six-level link wheel to all your web 2.0 pages and mini link wheels around everything. Very powerful.

Leaving a footprint.

The advantage of combining these pieces of software is they all come from different places, all use different approaches and none of them leave a footprint. A lot of the links you are generating are to sites that you have absolutely no connection with. This approach will generate a large amount of safe, relevant backlinks with minimal effort.

If you are using google adsense as your monetization method on your main money site, I recommend not using google adsense on any of the revenue sharing sites you may have chosen as your first line of attack. This is an obvious footprint and the small amount of revenue lost will be made up – hopefully – with increased revenue on your main site.

Conclusion and further reading

I have read an awful lot of stuff over the last few years about generating links. Some people think it is un-necessary; some say it is a waste of time; some people do it and some do not there are plenty of pother pieces of software being touted and they all promise fantastic results, many of which are total garbage and will do absolutely nothing for your rankings or search engine traffic. I am not going to bother listing the stuff I have tried that did not work. But – take it from me – not all links and software are the same.

There is more than one way to skin a cat, and I promise you – this works. It also takes time, effort and money and it also requires that you have done some homework and are reasonably certain you can recoup the expenditure. The reason it works is because you are taking the trouble to make sure that all the incoming links to your money site have some value, by building links to them and pinging the links in the farthest edges of the wheels. You are also giving value to all the sites in the wheel and are actively helping to build the web 2.0 sites and other blog’s authority.

Depending on the level of competition for the niche you are trying to rank for – you may need to create another batch of web 2.0 pages, do another pass targeting a different keyword or redo these steps.

As far as I am concerned – I have given you all the ammunition you need to get the search engine rankings and traffic you need right here in this article. And if you think this is too much money to spend ranking for your search terms – you are targeting the wrong terms. 8-) And for those of you familiar with my work – yes – this was published at hubpages originally, but triggered their “overly promotional” filter and was unpublished. After consideration and discussion – I decided to publish it here instead, despite the fact that it did not break their TOS – but – if it is that close to breaking their rules, I don’t want to mess with their mojo.

I am also available for hire and will build a link wheel for you – using this or other techniques – contact me here for details – Mark Knowles

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